Razia Khan Editorial for SOMA Magazine, December 2009

I met Razia Khan at last season's New York Fashion Week where she walked for Ports 1961. Glad to see her landing an editorial.

Model: Razia Khan (Muse)
Editorial: Forbidden Things
Magazine: SOMA Magazine, December 2009
Photographer: Mike Kobal
Fashion Editors: Kemal & Karla

Source: SOMA Mag

Rachel Rutt Editorial for (Australia) Pages Magazine #57, December/January 2009,

Model: Rachel Rutt (NEXT) & Vanessa Milde
Editorial: Sans Souci Swimmas
Magazine: (Australia) Pages Magazine #57, December/January 2009
Photographer: Jordan Graham
Fashion Editor: Tiana Wallace
Hair & Makeup: Natasha Severino & Max May

Source: Company1.com.au via JulesRules815 @ tFs

Rachel Rutt Magazine Cover for (Australia) Pages Magazine #57, December/January 2009

Rachel Rutt is half-Singapore and half-Australian. She recently signed with NEXT Model Management in NYC and has appeared in 3.1. Philip Lim's Resort 2010 collection.

Model: Rachel Rutt (NEXT)
Magazine Cover: (Australia) Pages Magazine #57, December/January 2009
Photographer: Jordan Graham

Source: Chic Models Australia

Lakshmi Menon Editorial (Interview) for US Vogue, December 2008

Model: Lakshmi Menon
Editorial: In The Line of Beauty
Magazine: US Vogue, December 2008
Photographer: Prabuddha Dasgupta
Writer: Sally Singer

Source: Luxx @ tFs

Gwen Lu in Nordstrom Catalog, December 2008

Model: Gwen Lu
Catalog: Nordstrom Last Minute Gifts, December 2008
Photographer: Unknown

Source: Nordstrom

Du Juan for JCrew Catalog, December 2008

Model: Du Juan

Catalog: JCrew, December 2008

Photographer: Unknown

Source: JCrew

Lakshmi Menon Editorial in US Vogue, December 2008

US Vogue has finally put an Asian model on its pages albeit, it was in an article that spotlights the brightest stars in fashion today. Lakshmi Menon was listed as one of 6 such girls.

Model: Lakshmi Menon

Editorial: Shine A Light
Magazine: US Vogue, December 2008
Photographer: Patrick Demarchelier

Source: Luxx @ tFs

Circulation Numbers: US Vogue, December 2008

The December issues of most magazines do not only celebrate the holiday season -- like who's been naughty and who's been nice, but it is also the time to survey who's been selling well on the news stands and who hasn't. Various magazines in the US will be publishing their annual circulation numbers (usually in the last few pages at the back) this month or in next month's (January) issue.

The December 2008 issue of US Vogue reported an average run of 1.65 million copies per issue in the last 12 months, of which 1.03 million copies were for paid subscriptions or news stand purchases. The rest were either given out as complimentary copies to advertisers or returned as unsold and shredded. In comparison, Paris Vogue and Italian Vogue have about 10% - 15% of US Vogue's average circulation numbers, i.e. about 150,000 - 200,000 copies per issue so in essence, US Vogue is still Queen of the circulation crown.

That said, it is not the number of copies sold that generates the revenue for its publisher -- US Vogue is published by Condé Nast. It is the number of advertising pages in the magazine that brings home the bacon. And US Vogue had 2,893 pages of advertisements in 2008, which translate to about $50 million in revenue. That makes US Vogue one of the most profitable magazines in Condé Nast's stable of publications.

Editorial-wise, I think US Vogue lags behind Paris Vogue and Italian Vogue in fashion coverage, style and innovation. But who can argue with $50 million in revenue?

Update: Check out Rock The Trend to find out the circulation numbers of other Vogue editions.

Emma Pei, Mo Wandan, Liu Wen, Liu Dan, Ge Huijie Editorial for China Vogue, December 2008

I am so in love with this editoria from China Vogue, December 2008. The stylist and photographer did a fabulous job putting the clothes and girls together, and catching the perfect light in the hutong (narrow alley of Beijing). My favorites are photos #1 (Gucci, F08/W09) and #2 (Burberry Prorsum, F08/W09).

The girls all look fabulous here. Interestingly, Liu Wen (the latest break-out star of China) didn't stand out as much as the other girls in the editorial -- she sort of faded behind the stronger faces like Mo Wandan and Liu Dan. Emma Pei also really ROCK-ed in the photos.

Who are the other girls in photos #2 (last two on the right) and #3 (the last girl on the right)?

Models: Emma Pei, Liu Wen, Liu Dan, Mo Wandan, Ge Huijie & others

Editorial: Coats Parade

Magazine: China Vogue, December 2008

Photographer: Feng Hai

Source: 212 @ model2007.cn via Aja Mok @ tFs