EDITORIAL: Liu Wen in US Vogue, June 2011

Model: Liu Wen (Marilyn)
Story: Feast for the Eyes
Magazine: US Vogue, June 2011
Photographer: Arthur Elgort
Fashion Editor: Tabitha Simmons
Hair: Teddy Charles
Makeup: Alice Lane

Source: marilyn management via SoBlonde @ tfs

VINTAGE: Ai Tominaga in Editorial for US Vogue, October 2001

Models: Ai Tominaga (Marilyn) & Others

Editorial: Funny Face
Magazine: US Vogue, October 2001
Photographer: Anne Leibovitz
Stylist:Grace Coddington??
Hair: Julien D'Ys
Makeup: Stéphane Marais

Source: tfs

EDITORIAL: Du Juan & Hyun Yi Lee in US Vogue, March 2011

Models: Du Juan (IMG) & Hyun Yi Lee (Silent)
Editorial: Sphere of Influence
Magazine: US Vogue, March 2011

For Du Juan (IMG):
Photographer: Craig McDean
Stylist: Marie-Amélie Sauvé
Hair: Eugene Souleiman
Makeup: Diane Kendal

For Hyun Yi Lee (Silent):
Photographer: Lachlan Bailey
Stylist: Laura Ferrara
Hair: Kevin Ryan
Makeup: Romy Souleimani

Source: Scanned by me/AMB

EDITORIAL: Du Juan & Liu Wen in US Vogue, March 2011

Models: Du Juan (IMG) & Liu Wen (Marilyn)
Editorial: Rebel, Rebel
Magazine: US Vogue, March 2011
Photographer: Craig McDean
Stylist: Marie-Amélie Sauvé
Hair: Eugene Souleiman
Makeup: Diane Kendal
Set Design: Piers Hanmer

Source: Scanned by me/AMB

So Young Kang, Hyoni Kang, Tao Okamoto, Sun FeiFei and Ming Xi in Editorial for US Vogue, February 2011

Bravo, Anna for including so many Asian girls, as well as new faces, in this issue of US Vogue. Keep up the good work.

Models: (left to right) So Young Kang (Marilyn), Hyoni Kang (Ford), Tao Okamoto (Ford), Sun FeiFei (Women) & Ming Xi (Ford)
Editorial: Gangs of New York
Magazine: US Vogue, February 2011
Photographer: Mario Testino
Stylist: Grace Coddington
Hair: Orlando Pita
Makeup: Linda Cantello

Source: mariotestino.com via Rosalinde @ tfs

Bonnie Chen in Editorial for Vogue US, February 2011

Model: Bonnie Chen (Next) with boyfriend, Rock Ji
Editorial: Love in the Trenches
Magazine: US Vogue, February 2011
Photographer: Patrick Demarchelier
Stylist: Tabitha Simmons
Makeup: Yumi
Hair: Unknown

Source: Models.com

Du Juan, Tao Okamoto, Hyun Yi Lee, Hyoni Kang, Liu Wen, Bonnie Chen, So Young Kang and Lily Zhi in Editorial for Vogue US, December 2010

Although this one-page editorial from Vogue US features some of the topic Asian models in the world, I am not a fan of story. I can hardly recognize the girls in all that garish hair and clothes. I wish they had chosen a more natural look.

[Click on the image for the large format. See if you can recognize the girls!]

Models: (left to right): Du Juan (IMG), Tao Okamoto (Ford), Hyun Yi Lee (Silent), Hyoni Kang (Ford), Liu Wen (Marilyn), Bonnie Chen (Next), So Young Kang (Marilyn) & Lily Zhi (IMG)
Editorial: Asian Major
Magazine: US Vogue US, December 2010
Photographer: Steven Meisel
Stylist: Grace Coddington

Source: Models.com

Liu Wen in Editorial for Vogue US, September 2010

Models: Liu Wen (Marilyn), Lais Ribeiro (Women), Kasia Struss (Women), Magdalena Frackowiak (DNA), Jourdan Dunn (Women), Joan Smalls (IMG) and Karlie Kloss (Next)
Editorial: We Are The World
Magazine: US Vogue, September 2010
Photographer: Steven Meisel
Stylist: Edward Enniful
Makeup: Pat McGrath
Hair: Malcolm Edwards

Source: Scanned by Luxx @ tfs

Vintage: Ling Tan Editorial for US Vogue, 1997

This editorial was definitely from early 1997 because Ling is wearing the Spring/Summer 1998 Christian Dior cheongsam (photo 1) that Nicole Kidman wore to the Oscar in March 1997. Plus Debra Shaw is wearing the Dior Masai warrior dress from the same collection.

Models: Ling Tan (IMG), Shalom Harlow (DNA) & Debra Shaw
Editorial: Unknown
Magazine: US Vogue, April 1997
Photographer: Peter Lindbergh
Stylist: Grace Coddington
Hair: Odile Gilbert
Makeup: Stéphane Marais

Lakshmi Menon Editorial for US Vogue, May 2010

Model: Lakshmi Menon (Supreme)
Editorial: Minimal Returns
Magazine: US Vogue, May 2010
Photographer: Sebastian Kim
Fashion Editor: Lawren Howell
Hair: Christian Eberhard @ JedRoot
Makeup: Steven Canavan @ JedRoot

Source: Scanned by me

Lakshmi Menon Editorial for US Vogue, May 2009

Model: Lakshmi Menon (Ford)
Editorial: India Are We
Magazine: US Vogue, May 2009
Photographer: Mikael Jansson
Fashion Editor: Edward Enninful
Hair: Alain Pichon
Makeup: Mark Carrasquillo

Source: Scanned by me

Lakshmi Menon Editorial (Interview) for US Vogue, December 2008

Model: Lakshmi Menon
Editorial: In The Line of Beauty
Magazine: US Vogue, December 2008
Photographer: Prabuddha Dasgupta
Writer: Sally Singer

Source: Luxx @ tFs

Lakshmi Menon Editorial in US Vogue, December 2008

US Vogue has finally put an Asian model on its pages albeit, it was in an article that spotlights the brightest stars in fashion today. Lakshmi Menon was listed as one of 6 such girls.

Model: Lakshmi Menon

Editorial: Shine A Light
Magazine: US Vogue, December 2008
Photographer: Patrick Demarchelier

Source: Luxx @ tFs

Circulation Numbers: US Vogue, December 2008

The December issues of most magazines do not only celebrate the holiday season -- like who's been naughty and who's been nice, but it is also the time to survey who's been selling well on the news stands and who hasn't. Various magazines in the US will be publishing their annual circulation numbers (usually in the last few pages at the back) this month or in next month's (January) issue.

The December 2008 issue of US Vogue reported an average run of 1.65 million copies per issue in the last 12 months, of which 1.03 million copies were for paid subscriptions or news stand purchases. The rest were either given out as complimentary copies to advertisers or returned as unsold and shredded. In comparison, Paris Vogue and Italian Vogue have about 10% - 15% of US Vogue's average circulation numbers, i.e. about 150,000 - 200,000 copies per issue so in essence, US Vogue is still Queen of the circulation crown.

That said, it is not the number of copies sold that generates the revenue for its publisher -- US Vogue is published by Condé Nast. It is the number of advertising pages in the magazine that brings home the bacon. And US Vogue had 2,893 pages of advertisements in 2008, which translate to about $50 million in revenue. That makes US Vogue one of the most profitable magazines in Condé Nast's stable of publications.

Editorial-wise, I think US Vogue lags behind Paris Vogue and Italian Vogue in fashion coverage, style and innovation. But who can argue with $50 million in revenue?

Update: Check out Rock The Trend to find out the circulation numbers of other Vogue editions.